With years of experience to her credit, Irina Cheva has excelled as the chief executive officer for BeautyDermaPro, a clinic she owns and operates to provide clients with her uniquely-developed brand of permanent makeup and skincare treatment, since 2017. Additionally, Ms. Cheva found success with her own philanthropic efforts, having established the Save the Brow Foundation, which helps perform permanent make-up services free-of-charge for cancer patients going through chemotherapy. The first and only facility in the United States to do so, she is incredibly proud to change the lives of people going through their hardest situations, and can relate to their struggle through her own cancer diagnosis and recovery. Furthermore, the results often speak for themselves, as she is able to witness these patients who gain self-esteem and revitalize their appearance. Ms. Cheva’s work with the Save the Brow Foundation has garnered her recognition in her field as well, and she has been invited as a presenter to discuss her process and discoveries at numerous conferences in the US and abroad.
In light of her exceptional undertakings, Ms. Cheva has accrued several accolades throughout her impressive career. In 2020, she was nominated for the prestigious Distinguished Entrepreneur of Southwest Florida Award. In 2019, she was notably honored among the Women to Watch and BeautyDermaPro received the Best of Naples award in the category of Skincare Clinic. Ms. Cheva was also selected to compete in the brow category for a 2018 World Championship in Amsterdam Netherlands, in which she was ranked in the top finalists.
Renowned for her professionalism, passion and personal connection to her clients, Ms. Cheva attributes her success to her patience, perseverance and willingness to resolve her own problems. Going above and beyond to make the world more beautiful, one face at a time, she considers herself in the self-love business, and finds the change in the personal and professional dynamics of her clients after her treatments to be among her greatest accomplishments. Ms. Cheva fondly recalls helping a patient that had become a self-imposed shut-in, whose beauty she greatly reconstructed and helped gain remarkable confidence to turn her life around. Currently ahead of the fluent and fast-paced world of her industry, Ms. Cheva has plenty of exciting plans for the future. Additionally maintaining her health through yoga, clean eating and an open mind, she plans to expand her practice as well as Save the Brow Foundation to a national and international scale, which she aims to foster through her burgeoning connections at conferences and competitions around the globe. Likewise, she focuses her spare time on her family, supporting all of her daughters in their pursuits, especially their increasingly prolific athletic endeavors. In the years to come, Ms. Cheva intends to cement her legacy as an inspiration to the next generation of beauty and skincare professionals to go beyond their comfort zones and try not just to help patients with their skin, but with the person underneath.